In my 3 years amazing journey as the CEO of an affiliate network I’ve met thousands of people involved in ecommerce.
Everyone in this field is so passionate about online marketing and programming, so careful about which platform to use for building an online store or for online payments that usually forgets that ONLINE commerce is still COMMERCE and ONLINE business is still BUSINESS – that fundamentals still apply and matter the most, I’d say.
So please, before starting your new PPC campaign, go have a look on Coursera – Introduction to finance and Operations Management. They might help you more than you think to build a great online business.
Coursera is a social entrepreneurship company that partners with the top universities in the world to offer courses online for anyone to take, for free.